Mobile Gaming to Grow 19% Annually


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Online vs Land Based Slots According to the latest figures compiled by MobileCasinos.co show that mobile gaming will experience an annual growth rate of 19% through 2016. The huge growth in mobile gaming during 2012 and 2013 is expected to continue. More companies are investing in native iOS and Android operating systems. The latest statistics show that mobile gaming will grow at an average annual rate of 19% for smartphones and about 50% for tablets. Smartphone games will generate about $13.9 billion in 2016 and tablet gaming will account for about 20% of the total global gaming market.

In a statement the owners of MobileCasinos.co said "Mobile gaming has been the elephant in the room for quite some time now. Companies such as Juniper Research have traditionally over-estimated growth rates for mobile gambling; however, in 2012 and 2013 we saw these markets grow by more than 10%. The rate of growth is only going to continue as more gaming companies such as Zynga contract out mobile app development and invest native apps for mobile devices." Before the development of mobile applications players had to go to a website, install a toolbar and set up an account. Players then had to pick a deposit method and in some cases had to wait 1 or 2 weeks for bank wire or eCheck to clear.

Today players can download and open an account at online gaming sites in a matter of minutes. The new technologies have been very popular with online bingo players. Clair Osborne, Mecca Bingo head of digital operations, said that half of the players using Mecca's mobile application registered via mobile and play exclusively on their mobile devices. Osborne also pointed out that the online bingo industry was slow to adopt the new technologies. Aiden Shortt, an interactive gambling consultant with years of experience in the industry, said that online bingo is popular because of the sense of community and chat. Shortt said that smartphones do not lend themselves to chat. Screen size can also be a challenge.

Phil Fraser, of Bullet Business and a long time online bingo expert said that mobile bingo still has issues that must be addressed by operators. Fraser is positive about the future of mobile bingo and said that most bingo sites are seeing an increase in traffic because of mobile bingo. Fraser believes that tablet devices can provide players with the full online bingo experience. Fraser said that operators must provide players with a product that will keep them coming back for more.

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